MyHeritage acquires

MyHeritage acquires


We’re thrilled to announce today that we’ve acquired, the Los Angeles-based family tree network. is one of the leading family tree websites and it has established a very strong global brand since its inception in 2007. We’re really excited to welcome’s talented team to the MyHeritage family.

This is great news all round! As a larger community, the users of MyHeritage and can expect to benefit greatly from this acquisition. Users of each website will now receive matches with the family trees of the other website, and MyHeritage’s Smart Matching and Record Matching technologies will benefit the users, who will get access to historical records never available before on

This is our eighth and largest acquisition yet. It comes at a time when we’re rapidly growing, adding more records, and offering additional technologies to help you make family history breakthroughs.

The websites of MyHeritage and will be kept separate and the users of MyHeritage will not experience any changes in how they use MyHeritage. If you already happen to have an account on MyHeritage and on, they will be kept separate.

We thought you may have some questions about this acquisition and hope this post will answer them. For more information, you can read the official press release here. CEO, Noah Tutak (L) celebrating with MyHeritage CEO, Gilad Japhet (R) CEO, Noah Tutak (L) celebrating with MyHeritage CEO, Gilad Japhet (R)

Why did we buy was launched in 2007, four years after MyHeritage was founded, and quickly became one of the major players in the family tree industry. Although we’ve been competitors all these years, we’ve always had mutual respect for each other. When we introduced MyHeritage to people, we often heard them say “oh, you’re like Geni”. grew a very large user base of 7 million registered users (compared to the 65 million users on MyHeritage), who had uploaded more than 135 million profiles to the website (compared to about 1.35 billion on MyHeritage). was the company that innovated and developed the first collaborative viral online family tree editor, and has pioneered the World Family Tree – a vision (and powerful tool) to combine the family trees of the world into a single collaborative tree, much like Wikipedia (in fact,’s original name was Wikigenia).

We bought to expand the users and data on MyHeritage, to add’s talented workforce to our team, to add the technologies they have built to our assets, and to continue our mission of helping families everywhere build their family tree and research and share their family history online.

With’s focus on collaborative family history and the fact they, like us, have users from around the world, we’ll be able to bring even more innovation and powerful tools and services to family history lovers everywhere.

How will the two websites operate?
We will keep the two websites separate and will not move users from one site into the other. MyHeritage will remain a forest of independent private family trees, and will remain focused on building a single family tree of the world. Over time (it may take a few years), we will be looking to create more value for the users of the two websites, and will consider building a bridge between them to allow users who wish this to have a tree on both MyHeritage and to enjoy the best of both worlds, and have changes made in their tree on one site reflected automatically in the other.

What are the benefits for MyHeritage users?
Buying is a huge boost to our family history network – adding a new community with a large amount of high-quality, user-generated family tree content from around the world. This means MyHeritage users will receive more matches, and will have more data to search and find through SuperSearch.’s unique projects and discussions will be made available to MyHeritage users. If a long-lost cousin of yours has been building his or her family tree on, you’ll now have the opportunity to find each other and be reunited.

You’ll also benefit from a larger team of highly-skilled programmers and family history enthusiasts working together to develop exciting new technologies and products. Together with, we form one of the world’s largest genealogy think tanks, spending our days and nights thinking how to develop better tools for family history lovers everywhere. Instead of duplicating many of our efforts we will now be able to develop new products faster and leverage from the unique areas of expertise that each team brings.

How will user data be kept private?
Family trees on MyHeritage will be kept on MyHeritage. We will be reviewing’s privacy policy, making it tighter and more private to be more compatible with MyHeritage’s privacy policy. For example, just like living people from MyHeritage are not searchable on Google, we will do the same for

How does this affect
We will continue to operate as a separate website based out of Los Angeles and it will maintain the name of We intend to continue to develop’s vision for the World Family Tree, and put more resources behind it to help it realize it’s potential. Many benefits are coming to the users of thanks to the technologies and expertise of

MyHeritage offers more products than, such as DNA tests, and these will be made available very soon to the users of Smart Matching and Record Matching developed by MyHeritage will gradually be made available on We are also excited about the opportunity to work with the more than 100 curators on

The team raises a toast with Yuval and Gilad

The team raises a toast with Yuval and Gilad

How does this affect the family history market?
Combined, MyHeritage+Geni is a major player in the family history industry. This is great news for the wider family history community. Since launching our Record Matching technology in September, we’re now able to offer even more value – engaging a wider community around the world and creating the world’s most diverse collection of family history content.

How big does this make MyHeritage?
With under our umbrella – along with and and our previous acquisitions – we now have 1.5 billion family tree profiles, 72 million registered users and 27 million family trees.’s World Family Tree, collaborative projects, discussions and other unique features provide important new resources for family historians.

How many staff will join MyHeritage and who are the key players?
We’re excited to welcome on board the entire staff at Geni, including some extraordinary talent in engineering and user experience. All 20 employees of have joined the MyHeritage team, and together we now have 130 employees in MyHeritage. will continue to be managed locally by former Geni CEO, Noah Tutak who is becoming the General Manager for MyHeritage in the USA.’s CTO Justin Balthrop and VP Engineering Mike Stangel are becoming VPs of technology and engineering for MyHeritage. David Sacks, Geni’s founder and a legendary visionary in the family history market, who is also the founder and CEO of Yammer, is joining the MyHeritage Board of Directors.’s Los Angeles offices will become a new research and development hub for MyHeritage in the USA, alongside our existing content offices in Utah.

The Team

The Team

How much did MyHeritage pay to acquire
As both companies are private we do not disclose the financial terms of the acquisition.

We look forward to the road ahead as we provide more value for MyHeritage and users.

We thank you all for your support and we welcome your questions and comments below.


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  • James Schafer

    November 28, 2012

    Sounds exciting. Congratulations to both and

  • John Holt

    November 28, 2012

    I have trees in both sites. How will this affect each? Can they be combined?

    • Aaron

      November 28, 2012

      Hi John and Cathy. As above, the sites will continue to operate separately for now. Thanks.


    November 28, 2012

    Have just renewed my subscription with Geni and already a member of My Heritage would i have needed to pay both? Oh well that’s life.Am looking forward to the new set up

  • Cathy Walters

    November 28, 2012

    Will a Geni paid person who merged with person who started the free tree still manage part of the free tree that connects or will the person who put the info on tree be able to once again manage & correct wrong place of birth of own direct relative which they have been unable to do?

  • Arturo Cuellar Gonzalez

    November 29, 2012


  • Derek Tunnington

    December 1, 2012

    CONGRATULATIONS! Perhaps this will help demolish those frustrating “Brick Walls”! Best Wishes to the enlarged team.

  • Smadar Belkind Gerson

    December 2, 2012

    This is a very exciting development! Congrats! I am also a subscriber and fan of both sites, mostly because I started on MyHeritage and invited lots of family members to join, and then discovered a whole other branch of the family on Geni. It was impossible to move so many people from either group so I stayed on both. I think it would be great if in the future you would allow loyal customers like us to merge our trees. It would bring our families together, facilitate our work and decrease our expenses.

  • Gerald F Sondergaard

    December 3, 2012

    Being a newbi in this field and able to spend most of my time on this endever (I am retired) and able to bring my 80 years knowledge to the family tree, I have been able to work on both of these sites with great satisfaction. I feel they complement each other very well but I also wish we could just combine the two trees into one, that would save a great deal of work.
    Congradulation to both of you it is a good match.
    Please give my best wishes to Justan B.