MyHeritage strengthens position in the Netherlands with two strategic partnerships

MyHeritage strengthens position in the Netherlands with two strategic partnerships

We are pleased to announce two strategic partnerships with Dutch genealogy services, Aldfaer and Coret Genealogy. These partnerships will help advance family history research for anyone with Dutch ancestry and relatives.

Aldfaer, founded in 1998, is a popular free genealogy program produced by the Aldfaer Foundation. As part of the agreement, MyHeritage will support the Aldfaer Foundation to allow its continued operation. Aldfaer users will have access to MyHeritage’s unique matching technologies, Smart Matching and Record Matching, receiving automatic discoveries from SuperSearch, MyHeritage’s database containing 5.6 billion historical records.

Coret Genealogy was founded in 2003 by the Dutch genealogist and technologist Bob Coret. It offers many services including Stamboom Forum, a social network for genealogists and archives, and Genealogie Online a service for building family trees online. Coret will work with MyHeritage as a strategic adviser and help develop new and exciting opportunities for the Dutch market and MyHeritage users. MyHeritage matching technologies will be available on Coret’s site Genealogie Online, helping its users to make new discoveries. Further integration with Coret Genealogy will follow.

We have also recently launched a large-scale prime time television advertising campaign in the Netherlands. The campaign features MyHeritage users in the Netherlands sharing their stories, passion and experiences with the service. The voice of the campaign is Dutch celebrity actor, Bram van der Vlugt. In addition to the Netherlands, MyHeritage has simultaneously launched another national TV campaign in Norway. Watch the ad  with English subtitles, below:

The strategic partnerships and marketing initiatives in the Netherlands will provide new opportunities for MyHeritage users in the Netherlands, and those worldwide with Dutch heritage to uncover their past.