Seems like a good move on face value
We’re excited to announce today an important new collaboration and product integration between MyHeritage and leading personal genetics company 23andMe.
23andMe pioneered autosomal DNA analysis which can find relatives across all ancestral lines, and have built the largest autosomal DNA ancestry service in the world. 23andMe helps people access and benefit from the human genome, offering them a deeper understanding of how their genes relate to their ancestry.
DNA analysis can provide new information about your ancestors and your geographic and ethnic origins. It can also connect you with unknown relatives descending from common ancestors who lived centuries ago, who you may not have discovered otherwise.
MyHeritage’s 5.5 billion global historical records, 1.5 billion family tree profiles in 27 million family trees and innovative matching technologies, combined with 23andMe’s DNA analysis, will provide users with an integrated and enhanced experience to uncover their family history. Combining documented genealogy – family trees, family stories and family memories – with DNA-based ancestry is the next evolution in family history research. While DNA testing can find relatives from shared ancestors, it’s the family trees and historical records that are critical to fully map and understand these connections.
Watch the announcement made live on Bloomberg TV earlier today, in an interview with MyHeritage’s Founder & CEO, Gilad Japhet, below:
23andMe will provide its 750,000+ customers special access to MyHeritage’s family tree tools and matching technologies directly from its website. Eventually they will replace 23andMe’s own family tree editor. 23andMe’s customers will enjoy automated family history discoveries by MyHeritage such as Smart Matches™ and Record Matches, bringing them significant new opportunities to grow their family trees and to enrich their family history. This will be directly beneficial to all users of MyHeritage as well.
MyHeritage users will be able to purchase 23andMe’s Personal Genome Service® in addition to the DNA tests already offered by MyHeritage that are powered by MyHeritage’s other DNA partner, Family Tree DNA. The product integration that is planned between MyHeritage and 23andMe will take this a step further by allowing the use of DNA to prove or disprove matches found by MyHeritage; and the use of MyHeritage trees, records and matching to attempt to map better connections found by DNA.
The 23andMe Personal Genome Service® is a comprehensive genetic scan that analyzes saliva samples, enabling users to gain deeper insights into their genetics and ancestry.
MyHeritage and 23andMe plan to have the first phase of integration completed by early 2015.
We hope you will be one of the many people who will benefit from this new collaboration.
Graham Houghton
October 22, 2014
I hope this turns out as well as it promises.