The first-ever "One Family, Many Faces" festival drew throngs of families to the MyHeritage workshop with 50 computers manned by a team of 15 experts.
This overwhelmingly successful experience in interactive multi-generational family history was attended by families of all backgrounds and ages and took place at the Museum of the Jewish People, September 26-28, in Tel Aviv.
A record-breaking 1,500 family trees - adding some 32,000 individuals - were created at the three-day event. That count is now more than 40,000 because families are continuing to build their trees at full speed.
Parents brought babies, toddlers, young children and teens. Aunts and uncles arrived with nieces and nephews.
Grandparents brought their grandchildren so that they could share in the experience. Young children - to whom computers are an ordinary part of life - helped their non-technological grandparents.
Working side-by-side at computers were young couples just starting their lives together and senior couples recording details for their own parents and grandparents.
MyHeritage is all about uniting families, whether it is discovering new relatives or building a family tree together.
We spoke to several families and asked them why they were there: