20    May 20140 comments

Levis: From a quick fix to the world’s best-selling jeans

Levi's jeans are well known throughout the world for their quality and durablility, but do you know the history of how the jeans were were originally created by Levi Strauss for gold miners in the 1800s' California Gold Rush?

In 1853, Levi Strauss, a German Jewish immigrant, moved to San Francisco to open a branch of his brother's wholesale dry goods store. He began selling clothing, blankets, fabrics and other items to small stores throughout the region.

One of his customers, Jacob Davis, was a Latvian Jewish immigrant, in Reno, Nevada. As a tailor, Jacob frequently purchased bolts of denim cloth from Levi Strauss & Co.'s wholesale house. Davis found himself repeatedly reinfocing torn pants, and had an idea to to use copper rivets to reinforce the pants at stress points. He added rivets to the button fly and pocket corners.

Davis knew that the idea would take off, but he didn't have the money required to obtain a patent, so he wrote to Strauss suggesting that they go into business together.
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