The team interviewed just over 2500 adults from America and came up with some interesting information about the differences and similarities in how the Internet is used.
Below is a table which highlights the main activities by generation and some other key findings.
Most interesting though, was that while there are obvious differences in what generations are using on the Internet there are some overarching trends which bind generations together. For instance:
- While the youngest generations are still significantly more likely to use social network sites, the fastest growth has come from internet users 74 and older: social network site usage for this oldest cohort has quadrupled since 2008, from 4% to 16%.
- The percentage of all adult internet users who watch video online jumped 14 points in the past two years, from 52% in May 2008 to 66% in May 2010.
- 51% of all online adults listen to music online, compared with 34% the last time this question was asked, in June 2004. While Millennials used to be by far the most avid listeners, Gen Xers and Younger Boomers are catching up.
- As of May 2010, 53% of online adults have used a classified ads website such as Craigstlist, up from 32% in September 2007.
You can find out more about the report on the official site HERE
Image from: TerraSpirit